BMW

In 2018, BMW approached us with two campaign proposals. The first aimed to commemorate the historic day when women in all nations gained the legal right to drive, with a specific focus on June 24th in Saudi Arabia. The second campaign was centered around the launch of their two new car models, the 8 and the X2. Here are some examples of our design processes and the results we achieved.
 

WOMEN AT THE WHEEL

(slide divider to change billboard)

ULTIMATE DRIVING MACHINES

We took BMW's "Ultimate Driving Machines" slogan and refocused it on the driver, emphasizing that while the car serves as a tool, it's the driver who truly embodies the ultimate machine.