nutribullet

Brand Elevation & Product Launches

Client: nutribullet
Agency: Arcana Academy
Role: Packaging Design, Visual Systems Lead, Art Direction
Type: Packaging, Omni-Channel Campaigns, Digital Systems

From kitchen utility to lifestyle brand.

Over a multi-year partnership, I led packaging systems and campaign design across four initiatives: Flex, Flip, Turbo, and a weekly content platform. The work focused on premium craft, clearer hierarchy, and a more modern visual language across retail, digital, and motion.

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nutribullet Flex

Modular Packaging Architecture

Flex needed a packaging system that scaled across SKUs while reading clean at retail distance. I led packaging design and built a modular hierarchy that kept features clear, consistent, and adaptable across variants.

What I Owned:
• Packaging hierarchy + callout behavior
• SKU scaling rules (sizes, colorways, variants)
• Print-ready execution within dielines

Goal:
Make the packaging feel premium and expressive, not commodity appliance.

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nutribullet Flip

Launch Campaign & Production Direction

For the nutribullet Flip, I supported the launch campaign production and helped shape a new visual tone for a new product. On set, I partnered with the director and client team on choices that affected brand feel and continuity. I also collaborated with the CG team to keep live action and fruit sequences aligned.

Above: nutribullet Flip 30s Launch Spot

My on-set role:
• Casting and prop support, styling alignment
• Composition and continuity decisions
• Client-facing creative support on set
• Review feedback to integrate CG with live action

nutribullet Turbo

Digital Identity System

The Anti-Gravity Kitchen

The nutribullet Turbo needed a look that moved beyond standard countertop blender imagery. I explored a surreal, floating visual world that made the product feel lighter, modern, and more lifestyle-driven across digital placements.

What I delivered:
• Key art direction explorations and comps
• Layout, type, and image behavior for digital assets
• A repeatable look that could scale across placements

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HEADLINE EXPLORATION

7 Days a Week Campaign + Blender Behavior Sweepstakes

Content platform and promotional sweepstakes developed across email, web, and social

We built a weekly content system to keep nutribullet’s channels consistent and easy to refresh. The platform included a day-based structure, modular recipe components, and assets designed to work across email and social. In parallel, we developed the Blender Behavior Sweepstakes identity and quiz-style entry flow.

What I contributed:
• Visual system for the weekly platform
• Modular layout rules for repeatable content
• Sweepstakes identity explorations + web/email integrations