365 DAYS OF CONTENT • 2.5K ORGANIC COMMUNITY • SOLD-OUT PRINT RUNS •365 DAYS OF CONTENT • 2.5K ORGANIC COMMUNITY • SOLD-OUT PRINT RUNS •365 DAYS OF CONTENT • 2.5K ORGANIC COMMUNITY • SOLD-OUT PRINT RUNS •

@short_dads

Daily Design Experiment turned Commercial Brand

I started a 365-day poster challenge: one new piece posted every day. It forced speed, range, and taste under pressure. The audience grew into an engaged community, which led to limited-edition print runs (sold out) and paid commissions.

What I did:
• Built a daily concept-to-post pipeline
• Taught myself Blender/C4D to expand visual range (chrome assets, environments)
• Developed a hand-drawn lettering workflow (pencil → vector)
• Collaborated with other artists through remixes/file swaps
• Turned demand into physical drops (print production + fulfillment)

Outcomes:
• 365 days of output
• 2.5K+ organic community
• Sold-out annual print drops
• Commissions: Nerf (Hasbro), Sullivan King, 6AM Group, WODD, others

NERF

Cyber-Chrome Commission

Hasbro asked for an alternative visual territory: move beyond the existing NERF style guide and explore a “cyber-sport” direction.

My role:
• Defined the visual language: chrome type, neon schematics, motion energy
• Produced key art used as a “north star” for internal exploration

Extended the look into a speculative product visualization to push my 3D capabilities: packaging concept, materials, and renders.

Culture & Music

Album art + merch systems

shortdads brought in touring artists who needed a distinct look that could scale across album cycles, merch, and tour assets.

What I did:
• Built adaptable identity systems (type-led or 3D-led depending on artist)
• Designed merch capsules and key art that can live in real production constraints